What's in a Logo?

Branding! Do you know what it is? In the early days of my business I had zero clue. I put things together because they looked pleasing to me at the time but they had no cohesion, no thought behind the messages all of the colours and images were portraying. I don't think any of it was 'awful' it was just my business in its infancy and over time, as I learned and grew, it changed. I have been lucky enough to find some wonderful supportive communities over the years and I have learnt a lot of invaluable information and am still learning every day - there is so much to research and digest and if you are in a position to hire a brand expert I would 100% encourage you to do it!

My brand slowly came together, piecemeal but it was beginning to have more of that cohesion - entering its 'teen phase'. I created a cute logo, I did a little colour theory research and found a colour I felt worked, I thought about my ideal client (in a vague sense) and I built a website that fit with these colours and ideas of what I wanted to show but when you put a lot of time and effort into something it is very easy to get lost in it and not be objective about wether or not it is truly working and doing what you want it to do.

You might be thinking does it really matter what colour you use or what your logo looks like, how you present your marketing? I mean, it wont change the world but in this incredibly visual age where you may never meet the people you are interacting with online their brand shows you who they are. Conciously and subconciously everything that is being put out there should look, feel and sound like you. For most small businesses the most unique thing about them is the person/ people running it - we are all different even if what we are doing is the same/ very similar and branding helps to get that accross.

So with that in mind I decided a bit of a rebrand was in order. If my first clumsy attempts were my business in its infancy and my more recent cohesive efforts were my brands teen years then here is where we enter the grown up phase (even though I may not always feel entirely grown up...)

Sophie Patel Art is honest with open communication, professional, compassionate, has high attention to detail and speaks from the heart.

My head of marketing and branding (me!) will be changing over all of my branding in the coming weeks. There is lots to get done and I don't want to be wasteful so I will be phasing out the old and bringing in the new as I use up all of my current marketing materials.

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